Last Modified: 19 January 2025

This Privacy Agreement (the "Agreement") details how First Choice Inc (referred to as "we," "us," or "our" hereinafter) collects, uses, stores, and safeguards your personal information when you access or engage with our services, encompassing our websites and mobile applications (collectively known as the "Sites"). By using our Sites, you signify your consent to the terms of this Privacy Agreement. We are firmly committed to complying with all applicable global data privacy laws, such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the Virginia Consumer Data Protection Act (VCDPA), and the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA), as well as any similar provincial laws.

Please read this Agreement carefully to understand our approach to handling your personal data and the measures we take to manage it.

1. Information Collection

1.1 Voluntarily Provided Information

We gather personal information that you willingly offer, including:

· Contact Details: Name, email address, phone number, and mailing address.

· Login and Account Information: Unique user ID and password.

· Personal Details: Date of birth and purchase history.

· Preferences: Wish list, marketing preferences, and subscription choices.

· Demographic Information: Age, gender, and location (if provided).

1.2 Automatically Collected Information

When you visit our Sites, we may automatically collect certain data through technologies like cookies, web beacons, and server logs. This data includes:

· Log Data: Your IP address, browser type, referring/exit pages, visit date and time, and other browsing activities on our Sites.

· Device Information: Device type, operating system, mobile network details, and device identifiers.

1.3 Third - Party Information

We might obtain information about you from third - party sources, for instance:

· Social media platforms (such as Facebook, Google) if you use them to log in or interact with us.

· Business partners or other third parties that assist us in providing services or running promotions.

2. Information Use

2.1 Service Provision and Transaction Processing

We utilize your information for the following purposes:

· To fulfill your requests when you give consent.

· To offer customer support and answer your inquiries.

· To manage your account and preferences.

2.2 Marketing and Promotion

We may use your information to:

· Send you marketing messages, newsletters, and updates about our products or services that we believe may interest you.

· Conduct surveys, promotions, or contests.

· Personalize your experience on our Sites based on your preferences and browsing behavior.

2.3 Service Improvement

We analyze data to enhance our Sites, services, and user experience by:

· Studying usage trends, preferences, and interactions on our Sites.

· Conducting research to improve our services and products.

2.4 Legal Compliance and Protection

We use your information to:

· Comply with legal requirements, respond to subpoenas, legal requests, or court orders.

· Protect our legal rights and defend against legal claims.

· Prevent fraud or illegal activities and ensure the security of our Sites.

3. Information Sharing

3.1 General Principle

We highly value your trust and are dedicated to protecting your privacy. To maintain transparency, we want you to be aware of when and with whom we may share your personal information. We only share your data in accordance with the provisions of this Privacy Policy.

3.2 Third - Party Service Providers

We may disclose your personal information to reliable third - party service providers who help us deliver the products and services you use and maintain our Sites. These providers may include those involved in:

· Managing customer databases.

· Sending emails.

· Conducting direct marketing and data collection.

· Providing data storage and analysis.

· Preventing fraud.

· Offering customer support.

3.3 Business - Related Sharing

We may also share information to support our business operations and optimize services.

3.4 Confidentiality of Third - Party Providers

All third - party service providers are required to agree to strict confidentiality terms and use your data solely for the specified purposes.

3.5 Business Changes

If we seek investors or undergo business changes such as mergers, acquisitions, or asset sales, your personal information may be shared as part of the process.

3.6 Legal Requirements

We may disclose your information if legally obligated, for example, in response to a subpoena, to cooperate with law enforcement investigations, protect against misuse or unauthorized access, defend against legal claims, or safeguard the rights, property, or safety of users, the public, or ourselves.

4. Cookies and Tracking Technologies

4.1 Function of Cookies

Our Sites use cookies and similar technologies to collect information about your browsing habits. Cookies are small data files stored on your device that assist us in:

· Remembering your preferences and settings.

· Analyzing website traffic and usage patterns.

· Improving user experience and personalizing content.

4.2 Cookie Settings

You can adjust your browser settings to reject cookies or receive notifications when cookies are sent. However, please note that some features of our Sites may not function properly without cookies.

5. Data Security

5.1 Security Measures

We implement reasonable physical, electronic, and administrative measures to protect the personal information we collect. These measures include:

· Using encryption for the secure transmission of sensitive information.

· Employing access control systems to limit access to your data.

· Regularly updating security systems to prevent unauthorized access or breaches.

5.2 Security Limitations

However, no internet data transmission can be guaranteed to be 100% secure. By using our Sites, you acknowledge that we cannot ensure the absolute security of your information, and you transmit data at your own risk.

6. Data Retention and Your Rights

6.1 Data Retention Policy

We will retain your personal information only for as long as necessary to achieve the purposes outlined in this Agreement, unless a longer retention period is required by law or for legitimate business reasons.

6.2 Your Rights

Depending on your location, you may have the following rights regarding your personal information:

· Right to Access: You can request a copy of the personal data we hold about you.

· Right to Rectification: You can correct any inaccurate or incomplete information we have about you.

· Right to Erasure: You can ask us to delete your personal information under specific conditions.

· Right to Object: You can object to the processing of your data for certain purposes, such as direct marketing.

· Right to Portability: You can request that we transfer your data to another service provider in a structured, commonly used format.

7. Third - Party Links

Our Sites may contain links to third - party websites or services. We are not responsible for the privacy practices of those sites. This Privacy Policy applies only to the information we collect. We encourage you to review the privacy policies of any third - party websites you visit.

8. Policy Updates

We may update this Privacy Agreement periodically. If we make significant changes, we will notify you by posting a notice on our Sites or sending an email to the address you provided. The date of the latest revision will be displayed at the top of this page.

9. California Privacy Disclosures (CA Disclosures)

These California Privacy Disclosures supplement our Privacy Policy and are applicable only to individual residents of California (referred to as "consumers" or "you"). They provide more detailed information on how we collect, use, disclose, and process the personal information of California residents, both online and offline, in accordance with the California Consumer Privacy Act of 2018 (CCPA).

Unless otherwise specified, the terms in these CA Disclosures have the same meanings as in our Privacy Policy or as defined by the CCPA. For these disclosures, "personal information" is defined by the CCPA and does not include publicly available information, de - identified information, aggregated information that cannot be reasonably linked to you, or information excluded from the CCPA.

9.1 Your Rights Under the CCPA

As a California resident, you may have the following rights under the CCPA, subject to certain legal limitations:

· Right to Know: You can request information about the personal information we have collected, used, or disclosed in the past 12 months (after identity verification), including:

· The specific personal information we have collected about you.

· The categories of personal information we have collected about you.

· The categories of sources from which we obtained your personal information.

· The categories of personal information we have disclosed to third parties for business purposes and the categories of recipients.

· The categories of personal information we have sold and the categories of third parties to whom we sold it.

· The business or commercial purposes for collecting or selling your personal information.

· Right to Request Deletion: You can request the deletion of your personal information that we have collected, with some exceptions. Note that if you request deletion, we may not be able to provide you with access to certain services, and we will notify you if this is the case.

· Right to Opt - Out of Personal Information Sales: You have the right to opt out of the sale of your personal information to third parties, either currently or in the future.

9.2 Exercising Your Rights

To exercise any of these rights, please contact us using the information below. We may need to verify your identity before processing your request to protect your privacy.

9.3 Purpose of This Section

This section is designed to ensure that California residents are informed about their rights and how to exercise them under the CCPA.

10. Contact Us

If you have any questions, concerns about this Privacy Agreement, or if you wish to update your personal information or exercise your rights, please contact us at: Email: [email protected].

By using our Sites, you confirm that you have read, understood, and agreed to the terms of this Privacy Agreement. If you disagree with any part of it, you should refrain from using our Sites.